Advertising with us

Advertising with us

Combined, The Wave, Swansea Sound and The Wave 80's are the Number 1 Radio Stations across all of South West Wales. Our listeners are loyal and love us for playing great music, keeping them entertained, informed and being part of their everyday local lives.

With Kev Johns on Swansea Sound, a station serving the local community for over 40 years and Leigh and Claire on breakfast plus our media partnerships with The Swans and Ospreys, we’ve got it all covered. We serve the community too with our Cash for Kids appeal and campaigns such as Hear My Voice, helping to stamp out bullying. Use our powerful relationship with our audience to help build yours


Advertising During The Lockdown

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Delivering a return on investment

Read ahead about what we can offer you...


The time of day, the days of the week, the weeks of the month and months of the year all play part of the consideration when planning effective radio schedules. It’s as important as the commercial itself. One will not work well without the other. A great ad needs a great schedule too.

Our team of highly trained Account Managers, Planners and Traffic teams all work together using the latest industry software and technologies to ensure the creative design, effective planning and solid delivery of your airtime campaigns.


Music, Celebrity Voices, Sound Effects, Stories, Themes, Scenarios, and even silence all play a part in the vast amount of amazing things we do in radio commercials.

Our industry Award Winning Production Hub in Stoke-On-Trent supports our team of Award Winning writers, based at each station. This fully integrated team means you get the best ideas, written by a local writer and then brought to life through state-of-the-art production techniques.

Our flair and passion for creative, powerful, entertaining and memorable radio commercials will achieve massive stand-out for you in your local market.


We have dedicated teams of Event experts at each station and we are brilliant at bringing radio to life for any event or promotion.

Huge feel-good events such as Local Culture and Lifestyle Awards, Local Hero Awards and various charity fundraising events mean that we know how to rock a party, and help give something back too. On air promotions are a great way to really engage our audience with something that is interactive, fun to listen to and can be great water-cooler conversation starters and social media chatter fuel.


Our listeners have great relationships with our Local radio stations. They know us for Local presenters, Local Traffic and Travel, Local Weather, Local Sport and Local events. These all offer an opportunity to become engrained in the hearts and minds of the listeners on a hugely emotional level.

Your business, brand, product or service can become part of the fabric of the station and this powerful relationship. Long-term, it can create a position in the mind that can deliver huge value to your ‘Top-of-Mind’ recall.


Adding a digital element to any campaign is crucial and our digital production team can create an online campaign that will deliver results.

Thanks to our great relationship with our listeners, our online campaigns typically deliver over 3 times* the interaction and engagement compared to other websites.

See our digital products

*Google benchmark tools Jul 2015 ave CTR 0.07%


Get in touch now

Our clients love our stations. They love how creative we are and how focused we are in making ‘Radio’ a successful experience.

Watch this short animation on what the start of that “journey to success” looks like and what’s involved in designing a bespoke local radio campaign for your business.

As soon as you are ready, please get in touch!!

Find out why our clients love what we do

"The support we've had from The Wave's SPI team has been excellent. I love the online activity they have created for our legal services... and since we've been sponsoring daytime on The Wave, we've been overwhelmed by the response!"

Peter- Peter Lynn Solicitors

"We approached The Wave to help us promote our wedding open day. The advert was so successful, we had a record number of visitors through the door resulting in 10 couples booking the Ashburnham for their wedding. We were overwhelmed by the response and we will be definitely contacting The Wave again to promote our next event."

Jerry- Ashburham Hotel

Meet your commercial team

We have a team of talented, creative people at The Wave, Swansea Sound The Wave 80's.  Here are a selection of people who may work on your marketing brief.

Kath Lord-Green
Station Director

Kath Lord-Green is an award winning business women who is passionate about local radio and serving the community in which she operates.

Kath invites any local business in the Swansea area who want to visit the station to get in touch and pop in for a coffee and chat!

Steve Barnes
Content Controller

Steve has been at The Wave, Swansea Sound and The Wave 80's for over 25 years and has worked his way up from presenter to Content Controller in Wireless. Steve works with both presenting teams to makes sure that they deliver for our huge audience and keep up with compelling and entertaining radio. He also works at a group level to ensure that our music reflects our listeners.

Client Management Team

This is the client management team of Account Managers at The Wave, Swansea Sound and The Wave 80's. They get involved in all aspects of establishing local business needs and helping the creative and SPI teams come up with the most powerful radio campaign ideas.


This is the specialist SPI team at The Wave, Swansea Sound and The Wave 80's. Working closely with Steve and his team of presenters; they design powerful opportunities that can help local businesses stand out from the ad break and touch our audience in a special way. These guys really do know how to bring radio to life.


Creative writer Rhydd Wilson will work magic in scripts, words, music, sound effects, and is key in making your message really stand out on air. If you want mind blowing, ear-pricking, creative commercials for your campaign, then he loves thinking differently to really make you stand out.


Our Digital team have over 25 years experience providing online marketing solutions that engage audiences. In radio terms this completes the full multi-media mix; vital in today’s online world. From Design, Campaign Planning and Content Creation, the team can help you through the Digital radio environment.

Ready to get in touch?

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Cover art for King

On Air

Steve Shaw playing Years & Years - King