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Gower Beach To Feature In TV Advert

Rhossili will take centre stage for Lloyds Bank ad.

The advert features the iconic black horse and tells the story of Lloyds Bank's long-standing support for the people, businesses and communities of Britain - and how we've been by our customers' sides for over 250 years.

Featuring national landmarks and spectacular scenery, the advert takes us on a journey through Britain, from the dramatic landscapes of the Brecon Beacons to the residential streets of Stoke.

Rhossili Bay beach, voted Wales's favourite beach, was chosen as the location for the advert's most dramatic scenes, with the iconic black horse galloping across the famous golden sands. It shows a group of school children in the dunes who see the horse appear and then run after it down the beach.
 
The scene was shot using a Russian arm camera, attached to the side of a van, which was driven along the three-mile stretch of coastline alongside the black horse. 

The advert, created by adam&eve DBB, will first broadcast on Saturday 8 April during Ant & Dec's Saturday Night Takeaway.

The music track is a cover of the song 'Praise you' by Camille Yarborough, famously sampled by Fatboy Slim. It was recorded by up-and-coming artist Hannah Grace, and the London Contemporary Voices Choir. This song exemplifies the changes Britain has been through and praises the British public as they continue to look to the future.

Robin Bulloch, Managing Director of Lloyds Bank, said: "Lloyds Bank has a unique place in the lives of British people. For over 250 years, we are proud to have served the people, businesses and communities of Britain and we will continue to be by their sides, whatever their next step. The scenes shot at Rhossili Bay beach shows that Lloyds Bank is there for future generations."

Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank, said: "By Your Side is a natural progression of our For Your Next Steps campaign and shows how we'll always be by our customers' sides, giving them the financial confidence to take their next step. The new advert is a striking and powerful depiction of our unique place in the lives of British people, and demonstrates our commitment to helping our customers - today and in the future.

"The seaside has been a key part of British life, from family holidays to school trips, for many years and we couldn't have picked a better location than Rhossili Bay beach. Not only is it a beautiful beach but it was also a great area for the horse to run across."

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