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Million pound cost to Swans from season ticket refunds

Trevor Birch releases a statement on COVID 19 impact on club finances

Swansea City's chairman has revealed the financial impact of Covid-19.

Trevor Birch has released a statement on the club's website updating fans on the current situation.

The Championship is set to resume in June, but behind closed doors.

Season ticket holders are eligible for a partial refund - potentially costing the side a million pounds.

With finances tight - the club is exploring other potential options as an alternative to claiming a refund.

That includes fans potentially streaming all the club’s remaining fixtures into their homes or some form of discount on other club products.

The full statement from Trevor Birch, Swansea City Chairman:

I would like to update current season ticket holders on the ongoing situation around the four outstanding home games of the 2019-20 campaign.

Like all football fans, the club has been awaiting developments and clarification on the resumption of the season under the current coronavirus restrictions.

With the squad due to return to training soon, there seems little doubt that if the season resumes then fixtures will be played behind closed doors.

I can confirm that if this is the case then all season ticket holders and hospitality members will be eligible for partial refunds – from a date to be confirmed - on their 2019-20 season tickets to take into account the loss of the four home games.

However, I am sure you will understand that clubs are facing a very uncertain financial future as regards to what football will look like going forwards - and we are no different. I would hope therefore, that our supporters will consider some other options that we are exploring as an alternative to claiming a refund. 

One such option, which is by no means the only one, is the ability to stream all the club’s remaining fixtures into your own home. Another might be some form of discount on other club products.

The club estimates that the cost of partial refunds for 2019-20 season tickets and hospitality will amount to just under £1million, which will put even greater pressure on the club’s cash flow during these difficult times and for future operations.

I am acutely aware that many families are struggling financially during the pandemic - and all of us at the club thank fans for their patience.

We will therefore endeavour to finalise those options for supporters as soon as possible, but at the moment no refunds are available. Dates and options will follow as quickly as possible.

I will update fans with a further communication regarding season tickets for next season (2020-21) in due course once there is more clarity around the future direction of the football programme.

I am delighted to announce, however, that over 70% of supporters have already renewed their season ticket for next season, and I can’t thank everyone enough for their support in these unprecedented times.

Please keep well and stay safe.

Trevor Birch

Chairman

 

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