Campaign encourages children to eat healthy foods
Schools across Swansea are backing a new drive to encourage pupils and their families to eat more greens.
Swansea Council's Schools Meals Service has got involved with the national Peas Please campaign, fronted by TV healthy food campaigner Hugh Fearnley-Whittingstall and led by Food Cardiff in Wales, to get a new Veg Advertising Fund off the ground to tempt us into eating our veg.
It would be made up from contributions from the Government, retailers and producers and would enable vegetables to receive marketing investment to help compete with chocolate, fast food outlets and soft-drink firms.
Posters are being put up in school canteens throughout Swansea where pupils who have school meals already enjoy freshly prepared, well balanced, healthy lunches with lots of veg.
Staff from the council's Schools Meals Service dressed as peas and carrots to visit YGG Bryn-y-Mor as part of the launch to talk to the pupils about healthy eating.
Year Three teacher Aled Morgan said: "As well as curriculum activities we have also set up a healthy school pupil committee who are actively involved in encouraging all pupils to eat healthily and keep fit.
"School dinners are very popular and we've invested in a salad bar and we only provide brown bread and water. The pupils thoroughly enjoy the meals and understand the importance of healthy eating."
Councillor Jennifer Raynor, Swansea Council's Cabinet Member for Children, Education and Lifelong Learning, said: "We are keen to encourage the children of Swansea to eat more vegetables and welcome this latest campaign to further encourage healthy eating.
"During the coming weeks our cooks will support and encourage children to eat and try vegetables when eating their school meals."
Katie Palmer, who leads Food Cardiff, said: "We are delighted that Swansea Council are behind our campaign to promote veg. Children learn about healthy eating in school but how do we inspire them to put that learning into practice?
"This Ad fund is a brilliant opportunity to see if by reinforcing messages through creative, positive and fun advertising on a variety of platforms we can make eating veg the "cool" thing to do".
The Peas Please initiative is led by the Food Foundation, WWF, Food Cardiff and Nourish Scotland and aims to bring together farmers, retailers, fast food and restaurant chains, caterers, processors, broadcasters and government departments with a common goal of making it easier for everyone to eat veg.