UK grime act D Double E provides the soundtrack to IKEA’s first ever Christmas ad launching today, as he waxes lyrical about being house proud and silencing the critics.
Forget the battle for Christmas single - Ikea and John Lewis are battling for number 1 ad. The task in hand is to get people to stop fast forwarding through prerecorded tv shows ad breaks - this one works for me!
Deciding to take action, they spruce up their place with some simple IKEA solutions and silence the critics once and for all.
We just hope they didn't invite Edgar around for Christmas dinner ;-)